Tuesday 7 February 2017

ETQ AMSTERDAM - WHEN FASHION AND CONCRETE BEAUTIFULLY COLIDE






This is ETQ Amsterdam - a fashion brand born in 2010 with its main focus on mens footwear at the time, but now offers a beautiful array of elegant and sophisticated mens and womenswear as well as accessories all hand crafted in a small factory in Portugal.

Their main focus was to allow the quality of the products to speak for itself instead of heavily accessorised branding - with these three elements at the forefront of their ethos - elegance, timelessness and quality.

And the results are truly spectacular in a very minimal kind of way.  

The use of concrete in a variety of different finishing techniques adds a somehow blank canvas for the beautifully crafted items to really stand out and speak up.

I love love love those concrete benches with the more textured elements and exposed aggregate combined with the smooth finish at the base - and the chalky white is just lush ..... excited by the craft and design - oh and the fashion obviously too!



Images via/ by Vosgesparis